Every musician understands that the music business is complex. The music business is not all glitz and glamor. Musicians are normally not trained in branding or marketing. However, one of the most important factors in your career will be how you market your brand and your music.
What exactly is a marketing plan? A marketing plan describes what you’re trying to promote, whom you are promoting to, and where you are promoting. There are five parts to marketing, Executive Summary, Market Research, Strategy, Execution, and Analytics. The execution section of the marketing plan makes or breaks your success in the music industry.
The execution plan helps you put together a plan that lays out the tactics and tasks that bring you to your ultimate goal. It takes your marketing strategy and puts it into place.
Let’s break it down.
The 5 Steps of Execution
Organize: First, you want to organize all the tactics and tasks by the marketing category. Your marketing categories include social, PR, events, and your artist’s website.
Assign: Second, you’ll need to assign all your available resources or budget to each tactic. This will help you better monitor the ROI it brings in later.
Determine: Next, you’ll determine how long it will take you to execute the tactic and tasks and then develop a template for yourself that gives you a timeline.
Create: Next, you’ll create a flowchart with a timeline, including your tactics, a description, an estimate of cost, and the launch date.
Test: Lastly, select the platform with the highest potential return on investment and start testing your strategies.
Recap
Your marketing plan tells you, your marketing messages, distribution channels, who your target audience is, where they are located, how to reach them, where you should be in a year, and much more. The execution of your marketing plan gives you direction and a framework to track your marketing performance. Marketing will put you in front of fans that will turn you into a household name.
REMEMBER: YOU ARE A SUPERSTAR
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