Throughout your career, you will release multiple singles, albums, and music videos, and perform countless shows. Your marketing plan is a critical component of the success of every release and performance. Your marketing plan guides marketing activities, building brand awareness, establishing competitive advantage, and growing and attracting your customer base. Your marketing plan includes your executive summary which describes your brand objectives, marketing goals, and results from your marketing research. You may think as a musician you dont need one of these but there are four reasons why you need an executive summary.
1. Helps you understand your target audience.
2. Enables you to market your products and service to your customer’s needs.
3. Helps you determine what content you should produce that supports your marketing efforts.
4. Describes your competitive advantage.
Let’s break it down.
What Your Executive Summary Needs
Introduction: Describes what the reader can expect to learn in your marketing plan. Keep your introduction short, simple, and straight to the point.
Company & Team Description: Describe your brand, your history, and your customer base. Also, include a breakdown of your team, their responsibilities, and their positions.
Market Factors & Trends: Describe the industry and the trends that affect the sale of your products or services and the marketplace.
Products or Services: Describe your products or services, their benefits of them, and what makes them unique. Customers: Describe your target audience, how you identify them, and how will you reach them. What marketing priorities do you have?
Finances: Clearly state your budget details for your long- term and short-term marketing activities. How will you measure and determine success?
Objectives & Strategy: Describe your goals and strategies for how you will achieve your goals.
Conclusion
Your executive summary should showcase the value of your brand and detail a plan to turn your creativity into success. It gives you an opportunity to understand your brand, target audience, and financial projections which allows you to market your brand and your music better. When writing your executive summary keep this in mind:
-Write your executive summary last.
-Keep it professional but remember to show your style.
-Keep it current.
-Do your research.
REMEMBER: YOU ARE A SUPERSTAR
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