As a musician, I know you know how to tell a story, drawing your listener in with your words and guiding them through your story with your music. You may be a pro at storytelling through your music but it’s just as important to tell a story through social media. Here’s why storytelling through social media is important to building your fanbase and staying engaged with them.
1. Adds value to your relationship with your fans.
2. Adds emotional attachments with your fanbase.
3. Creates action in your fans.
Let’s break it down.
What Is Social Media Storytelling
Storytelling is not just another way to sell your music or get more likes on your post. It should be used to connect with your audience. One of the most important things you want to remember about branding yourself is that you want to humanize your brand. Each social media site allows you to tell your story differently. Here are some of the most popular sites:
Facebook doesn’t have a limit on the number of words you use so it’s perfect for longer stories with lots of details. Capture your audience with the first couple of sentences and allow them to read more. You can also add photos to accompany your text.
My personal favorite, Instagram is more of a visual platform so if you are posting content here make sure it is visually appealing. You can use videos, photos, and short-form text to tell your story.
Twitter is a great place to use hashtags, short-form text, and photos to get your story to the right audience. There is a word limit for Twitter but one way you can extend your story is to use the reply button to continue your story, creating a thread.
Youtube
My second personal favorite, Youtube captures the attention of your audience with long and short videos. This is a great way to keep your audience engaged with different topics and forms of videos.
Conclusion
As you build your fanbase, you will notice that they want to be connected to you in every way. Storytelling is a great way in allowing your fans to get a taste of your everyday life, know your history, and be with you on your journey to stardom. Telling your story and connecting to your fans doesn’t have to be hard, here are a few tips to keep in mind when storytelling through social media:
Tip #1: Know your brand
Tip #2: Know your audience
Tip #3: Diversify your storytelling formats
Tip #4: Share memorable moments
Tip #5: Feature your fans
REMEMBER: YOU ARE A SUPERSTAR
SHARE SOME OF YOUR BEST SOCIAL MEDIA STORYTELLING MOMENTS
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