You’ve done a great job conducting surveys and experiments on your music, brand, and marketing campaigns. If you’re anything like me, the first time You looked at the data, your head almost exploded. I promise it’s better than it seems. one reason you may be having trouble at this stage is that you may need clarification about the difference between your data points and your data insights.
Let’s break it down.
Data Points
A Data Point is a single fact or a single piece of information.
A Data Point Must Be
1.Accurate 2. Timely
3. Complete 4. Relevant 5. Reliable 6. Precise
Data Insights
Data Insights is the understanding you gain from analyzing a specific data point.
A Data Insight Must Be
1. Aligned
2. Clear
3. Contextual 4. Relevant 5. Specific
6. Original
Examples
Data Points
-Income
(.ie 25k, 50k, 150k)
-Age
(ie. 25, 35, 40)
-Dependents
(ie. 1 Child, 3 Children, 5 Children)
Data Insights
-Shoppers from ages 35-40 tend to be free from work during weekends and hence the majority of their shopping is done during the same time.
-Customers tend to skip parts of videos that are not entertaining such as the title intro and the end credits.
Conclusion
I remember data points and data insights because data points come first, and data insights come second. You first have to collect your data points or facts to understand your research questions. Data points are your step one, while data insights are your step two. Analyzing your data points thoroughly will help you collect accurate insights.
REMEMBER: YOU ARE A SUPERSTAR
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