Establishing your brand as an artist is all about setting yourself apart from the crowd and connecting with your audience. Your Brand elements will help you to create a brand that resonates with your fans, differentiates you from other musicians, and establishes your identity in the music industry. Flori Needle, a writer at HubSpot, states that Brand elements are “unique aspects of your brand.” There are ten Brand Elements.
Let’s break them down.
Brand Elements
1. Brand Name
Your brand name is what people will call you or your artist’s name. You can use your real name, like Beyonce and Rihanna, or create a stage name like Drake and Post Malone.
2. URLS
Your URL is the domain name you use for your artist’s website.
Ex. Rihannanow.com, her-official.com, adele.com
3. Logo & Symbols
These are visual elements that play into your brand awareness. When you think of Mariah Carey, you think of the gold MC and her classic butterfly, or Saweetie, you think of her classic snowflake.
4. Character
A character is a symbol that takes on real-life characteristics. You may not see these in the music industry, but you can still break the mode and create your own. Take 6ix9ine as an example. 6ix9ine made a character of himself that takes on his real-life characteristics.
5. Spokespeople
A spokesperson is a person who is the voice of and speaks positively about a group of people. As an artist, you will likely be a spokesperson for companies and brands who sponsor you, and you may ask your fellow artist to be spokespeople for you.
6. Slogans
Slogans are short phrases or catchphrases that communicate themes and information about the brand. Ans examples would be Saweetie’s slogan “ICY,” Megan Thee Stallion’s “HOT GIRL or HOTTIE,” and Cardi B’s “Okurrr.”
7. Taglines
Taglines are campaign-specific lines that showcase your brand messaging. They help reinforce your brand messaging and elements, but they are less expensive than your slogan. Examples of taglines would be Drake’s “YOLO” and Beyonce’s “I Slay, You Slay.” They were both used explicitly for a single or album.
8. Jingles
Jingles are short songs used to convey brand messaging. Even if you may write your songs. Remember that your fellow musicians are out there. They can help you write short, catchy tunes for your marketing efforts or your YouTube channel.
9. Packaging
Packaging is containers or wrappers used for your products. They should be aesthetically pleasing yet functional. They should also help your fans identify and differentiate you from other musicians. Examples of your packaging would be your Album/Vinyl Covers and the box or bag your merch is in when it’s shipped.
10. Signage
Signage is used to promote a specific message of your brand. They help to increase your brand awareness, visibility, and connection with your fans. An example of signage you could use is billboards and flyers, and internal signage in stores.
Conclusion
Brand elements will help you to create a brand that stands the test of time. When your brand meets these criteria, it will create a brand that resonates with your fans, differentiates you from other musicians, and establishes your identity in the music industry. Your brand elements should meet these criteria:
1. Memorable
• Your brand should be easily recognized and quickly recalled.
2. Meaningful
• Your brand should showcase information about what you do and what makes you stand out from the crowd.
3. Likeable
• You want your brand to be interesting and fun for your audience. Your brand should also be aesthetically pleasing to your audience.
4. Transferable
• You should be able to cross geographic boundaries and markets with your brand, allowing you to keep your brand elements the same throughout.
5. Adaptable
• Along with being transferable, your brand should also be adaptable, meaning is flexible and can be updated over time.
6. Protectable
• Ensure your brand is legally protected internationally and competitively protected.
REMEMBER: YOU ARE A SUPERSTAR
Leave a Reply