Connecting with your fans requires you to walk the journey with them. Customer journey maps or Fan journey maps allow you to do just that. The customer journey is the journey your fans take from pre-purchase to post-purchase. Hubspot defines a customer journey map as “a visual representation of the customers’ experience with a company.” The customer journey includes 5 phases: discovery, exploration, purchase, retention, and advocacy.
The 5 Phases
Discover Phase is where people begin to discover your brand and your music. This phase can include playlists, radio, word of mouth, music blogs, and social media.
Exploration Phase happens after your fans discover you. They begin to like you and your music and want to see more of you. This phase includes your fans finding your social media, music reviews, and music videos.
Purchase Phase is where our fans begin to make purchases from your brand. Fans may purchase concert tickets and merch and stream your music.
Retention Phase includes social media follows, email mailing lists and song saves. This stage is where you keep your fans close and updated.
Advocacy Phase is the point in the customer journey where you’ve most likely created a super fan. In this phase, your fans will share your music, engage with you on social media, go to live shows, and recommend your music to their friends and family.
Conclusion
Wes Wells touches on how you can use the fan journey can improve your SEO, specifically in the exploration and purchase phases, in his article “SEO for musicians: it starts with the fan journey.” It’s important to remember that the fan journey can be different for every fan. They may start at any point of the journey or skip around before they make a purchase and become super fans. However long your fan’s journey takes, it’s essential to cater to them throughout their journey.
REMEMBER: YOU ARE A SUPERSTAR
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