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Heaven On Record

Heaven on Record

  • The Dimensions of Brand Personality

    One thing I love about branding is that branding allows you to use your creativity fully. Developing your brand personality is an excellent way of using your imagination to build a stronger brand. In the article “What is a Brand Personality, According to Marketers Who’ve Developed Them,” International Product Marketing & Storytelling Lead at Hubspot, Ben… Read more

  • Brand Evolution

    One concept I’ve struggled to grasp throughout my music and marketing career is brand evolution. I always thought that my brand had to stay the same and that changes would affect my fans’ loyalty. Although staying consistent with your brand and presenting for your fans is essential, change is good and should always be welcomed.… Read more

  • All About The Tri-Component Attitude Model 

    Understanding your customer from the inside out is one of the best things you can do for your brand. An excellent start to learning your audience on the inside is understanding their attitudes when purchasing your products and using your services. Pearson Education defines an attitude as “a learned predisposition to behave in a consistently… Read more

  • Phases of the Fan Journey

    Connecting with your fans requires you to walk the journey with them. Customer journey maps or Fan journey maps allow you to do just that. The customer journey is the journey your fans take from pre-purchase to post-purchase. Hubspot defines a customer journey map as “a visual representation of the customers’ experience with a company.”… Read more

  • The STP Model: Segmentation, Targeting, Positioning

    Market segmentation, targeting, and positioning are three crucial aspects of building your brand and selling your products and services. Although we would love to be everyone’s cup of tea, it’s different from reality, especially in music. Music is subjective, so you must pay attention to your market segmentation, targeting, and positioning. Also known as STP… Read more

  • All About Fan Personas

    The work you’ve done with your brand is phenomenal! We touched on market segmentation. Remember, segmentation divides your target audience into groups based on their characteristics. Once you have completed your segmentation, it’s time to create your customer personas or fans personas. MailChimp defines a customer persona as “a fictional profile that represents a particular… Read more