Musicians are normally not trained in branding or marketing. Your marketing efforts are what make or break your success in the music industry. Finding new ways to engage your audience can but a struggle but micro videos are one way you can engage and educate your audience about you and your music. A micro video… Read more

As you continue to grow your brand you’ll need to use marketing research to help you make the best decisions for your brand. Marketing research is formally stated as the “process of designing, gathering, analyzing, and reporting information that may be used to solve a specific marketing problem” (Burns and Bush 2012). Basically, marketing research… Read more

A part of your branding as a musician is your artist site. Your site is an essential part of your marketing efforts. It holds everything about you and your music. There are three reasons you need an artist site. Let’s break it down. What Your Site Needs About Me Page This page consists of your… Read more

If you’re an introvert like me, you like saying to yourself. But as a musician, it’s vital to your career to put yourself out there as much as possible. Networking is one of the many ways you’ll have to put yourself out there. Networking is about building strong long-term relationships that are beneficial for both… Read more

You’ve had some success with your latest single, and you’re wondering how you can amplify your success. A marketing plan will help you take control of that success. A marketing plan is a strategic roadmap used to help you organize, execute and track your marketing strategies.  There are a few different types of marketing plans including,… Read more

As a musician, I know you know how to tell a story, drawing your listener in with your words and guiding them through your story with your music. You may be a pro at storytelling through your music but it’s just as important to tell a story through social media.  Here’s why storytelling through social media… Read more